I agree. A Rihanna x Monogram collab would be momentous. However, I see her completely owning her own cannabis venture down line. I think legalization will continue to foster a bandwagon effect of artists collaborating with craft and mainstream cultivators. This will have its pros and cons. Shout out to you for providing the accurate context on the Cookies brand 👌🏾, so many people forget that Berner is not the actual grower - he’s still a great marketer but, I definitely would love to see the growers get more shine
Really loved this read & how you have a mini history lesson! I think you’re spot on about Rihanna being the one to bread the mold for the stigma on cannabis. Excited to see how these canna-influencers share their content & how everything can be marketed on a state/ national level but I wonder if it’ll have to be done similarly to how alcohol/ tobacco products are marketed where you aren’t shown the use of the product but more so the feelings that come with using it.
I could totally see that being the case. In a lot of states - use of the product is already banned in advertisements. Most of the time pictures of the product are even banned on certain advertisements.
I agree. A Rihanna x Monogram collab would be momentous. However, I see her completely owning her own cannabis venture down line. I think legalization will continue to foster a bandwagon effect of artists collaborating with craft and mainstream cultivators. This will have its pros and cons. Shout out to you for providing the accurate context on the Cookies brand 👌🏾, so many people forget that Berner is not the actual grower - he’s still a great marketer but, I definitely would love to see the growers get more shine
this was such a good read. i love how you gave us historic context.
Thank you🙏🏽 Trying to bring it all full circle! Black culture has been influencing cannabis culture from the beginning!
Good read. You knocked the history lesson and your passion out the park. 🏟️💫☮️
Really loved this read & how you have a mini history lesson! I think you’re spot on about Rihanna being the one to bread the mold for the stigma on cannabis. Excited to see how these canna-influencers share their content & how everything can be marketed on a state/ national level but I wonder if it’ll have to be done similarly to how alcohol/ tobacco products are marketed where you aren’t shown the use of the product but more so the feelings that come with using it.
I could totally see that being the case. In a lot of states - use of the product is already banned in advertisements. Most of the time pictures of the product are even banned on certain advertisements.